The Importance of Alt Text in Social Media
Make your content inclusive and discoverable. Here is why Alt Text should be part of your posting routine.
Alt text (alternative text) describes images for people who use screen readers. But its benefits go beyond accessibility.
Accessibility First
Millions of people have visual impairments. Without alt text, your content is invisible to them. Inclusive design is good design.
SEO Benefits
Social platforms like Instagram, Twitter, and Pinterest use alt text to understand what is in your image. This helps categorize your content and show it to users interested in those topics. It effectively acts as "hidden keywords."
How to Write Good Alt Text
- Be specific: "A dog" vs. "A golden retriever running through a park."
- Don't stuff keywords: Write for humans, not robots.
- Describe text in images: If your graphic has a quote, write the quote out in the alt text.
Pro Tip: Most scheduling tools now allow you to add alt text before you post. Make it a habit.
Adding alt text takes 30 seconds but adds significant value to your posts.
Create Better Content
Use our tools to verify your text-heavy graphics are legible before adding alt text descriptions.
Explore Tools