How to Design a Cohesive Instagram Grid
Turn your profile into a portfolio. A cohesive grid increases follow rates and brand perception.
Your Instagram grid is your brand's storefront. If it looks cluttered or confusing, people won't come in (i.e., follow you).
Popular Grid Layouts
1. Checkerboard
Alternate between two types of posts. This could be Photo / Quote / Photo, or Dark Background / Light Background. It's easy to maintain and looks super clean.
2. Vertical Lines
Keep the middle column distinct (e.g., always a quote or a white background), while the left and right columns are photos. This draws the eye down the center.
3. Puzzle Feed
Where every image connects to the ones around it to form a giant image. This is high effort but high reward for design-focused brands.
The Importance of a Core Palette
You don't need to use the exact same filter on every photo, but you should have a consistent color story. Pick 2-3 main colors that appear in almost every shot.
Planning is Non-Negotiable
You can't achieve a cohesive grid by posting on the fly. You need to see the future.
Tool Tip: Use our Profile Grid Simulator to drag and drop your future posts and rearrange them until they look perfect.
A cohesive grid tells your audience that you are professional, consistent, and pay attention to detail.