Instagram Bio Ideas to Stand Out in 2025
You only have 150 characters to make an impression. Make them count.
January 7, 2026
5 min read
Your bio is the first thing people read. It needs to say who you are, what you do, and what they should do next.
The Formula
- Line 1: Who you are / What you do. (e.g., "Digital Artist" or "Vegan Chef")
- Line 2: Social Proof / Authority. (e.g., "Helping 50k+ people cook better")
- Line 3: Personal touch / Interest. (e.g., "Coffee addict ☕")
- Line 4: CTA (Call to Action). (e.g., "👇 Get my free recipe book")
Use Keywords in Your Name
The "Name" field (not username) is searchable. Instead of just "Jane Doe," use "Jane Doe | SEO Expert." This helps you show up in search results.
Link in Bio
Don't just link to your homepage. Link to a specific landing page or use a link tree tool to offer multiple options.
Try It Out: Test how your new bio looks, including line breaks and emojis, with our Profile Simulator.
Examples
- The Minimalist: "Designer. NYC. 🔗 Portfolio below."
- The Emoji Lover: "📸 Photo tips | 🌎 Travel | 🍕 Pizza lover | 👇 Work with me"
Keep experimenting until you find a combination that converts visitors into followers.