Pinterest Pins: Designing for Clicks
Unlike other social media, Pinterest links out. It's a traffic machine. Here is how to fuel it.
Pinterest isn't a social network; it's a visual search engine. Your content lives there forever, driving traffic for years.
Go Vertical
The ideal aspect ratio is 2:3 (e.g., 1000 x 1500 pixels). Vertical images take up more screen real estate on mobile, where most pinning happens.
Text Overlay is Mandatory
Since people are searching for solutions ("how to bake a cake," "living room ideas"), your image needs to clearly state what the pin is about. Use large, bold, easy-to-read fonts.
Branding
Put your logo or website URL on every pin. Even if it gets repinned without your description, your brand travels with the image.
Use Warm Colors
Data suggests that reddish-orange images get more repins than blueish images.
Check the Feed: Use our Pinterest Simulator to see if your text is readable when the pin is shrunk down to feed size.
By designing specifically for the Pinterest interface, you turn scrollers into clickers and clickers into customers.
Pin Perfection
Simulate your pins to ensure they stand out in the crowded feed.
Open Pinterest Simulator