Snapchat Marketing: Is It Still Relevant in 2025?

With the rise of TikTok and Instagram Reels, many marketers pushed Snapchat to the back burner. But if you're targeting Gen Z or young Millennials, that might be a mistake.

The Loyal User Base

Snapchat reaches 75% of millennials and Gen Z. Users on Snapchat are there to connect with close friends, not just to consume passive entertainment. This creates a different kind of intimacy and trust.

The Power of AR

Snapchat is a pioneer in Augmented Reality (AR). Brands can create sponsored lenses that users interact with playfully. It's experiential marketing at its best.

Snap Ads are Effective

Full-screen vertical video ads (Snap Ads) feel native to the platform. Because users are already tapping through stories, ads are less intrusive if they are well-made and snappy (pun intended).

Key for Local Businesses

Snap Map offers unique opportunities for local discovery.

Snapchat might not be for every brand, but for B2C brands targeting a younger demographic, it remains a highly relevant and often less saturated channel than TikTok.