Social Media Mockups: A Guide for Social Media Managers
Stop sending Google Drive folders full of JPEGs. Start sending experiences.
As a Social Media Manager (SMM), half your job is creative, and the other half is selling that creative to your client or boss. Presentation is everything.
The Problem with Raw Files
When you send a client a raw image, they judge it as a piece of art. They critique the spacing, the colors, or the font in isolation. They struggle to imagine it on a phone screen with the UI elements around it.
The Solution: Mockups
Mockups provide context. They show the client exactly what the end user will see.
- Contextualizing Copy: The client can see how the caption looks next to the image.
- UI Interaction: They can see that the "Shop Now" button doesn't cover the product.
- Professionalism: It shows you went the extra mile.
Tools for Mockups
You could use Photoshop PSDs, but they are heavy, require software, and are slow to edit.
Better Way: Use TryMyPost. It's browser-based, instant, and covers every major platform. You can generate a month's worth of content previews in minutes.
Mockups bridge the gap between your vision and the client's understanding, leading to faster approvals and happier stakeholders.