Snapchat Geofilter Design Guide 2026: Specs & Tips
Geofilters are the secret sauce of event marketing. Here's how to ensure yours gets approved and used.
From weddings to product launches, a custom Snapchat Geofilter adds a layer of exclusivity and fun that no other platform can match.
The Mandatory Specs
Snapchat is strict about file requirements. If you deviate even slightly, your submission will be rejected.
- Dimensions: 1080px wide by 2340px tall.
- File Type: .PNG with a transparent background.
- File Size: Under 300KB.
- Buffer Zone: Leave 210px of buffer space at the top and bottom to account for different phone screen sizes.
Design Don'ts
Snapchat will reject filters that include:
- Logos or trademarks you don't own.
- Photographs (filters must be illustrations or graphics).
- Hashtags (Snapchat wants users to add their own text).
- Too much screen coverage (users want to see their faces!).
"The best filters frame the content, they don't obscure it."
Relevance in 2026
As we explored in our article on Snapchat's relevance in 2025, the platform remains a powerhouse for localized marketing.
Simulate Before Submission
Because Geofilters are overlays, you need to test them against real photos. Does your design cover the user's eyes? Is the text legible against a busy background?
This is where simulation saves the day. You can upload your transparent PNG and see how it looks over a variety of sample images.
Try It Now: Use our Snapchat Simulator to test your Geofilter designs instantly.
Design the Perfect Filter
Test your transparent PNGs against real backgrounds before you pay for the location.
Open Snapchat Simulator